Being a proud Associate Sponsor of Kaun Banega Crorepati (KBC), one of India’s most iconic television platforms, hosted by the legendary Shri Amitabh Bachchan.

For us, this association is more than a sponsorship.

It is a milestone in Zed Black’s journey.

Built on a legacy of fragrance, tradition and everyday Indian rituals, Zed Black has continuously evolved with the changing consumer. Today, we are taking that journey to one of India’s biggest and most loved stages.

KBC represents knowledge, aspiration and the dreams of millions of Indians. Zed Black represents the power of belief, the belief that every moment can be made more meaningful.

Together, these two worlds come alive on one stage.

This association gives Zed Black an opportunity to reach new audiences, strengthen our connection with existing consumers and showcase the evolution of a brand that is deeply rooted in tradition yet constantly moving forward.

For us, it is also about taking fragrance beyond the familiar into new experiences, new conversations and new possibilities.

And there could be no better stage to begin this next chapter.

Zed Black + KBC
Two Icons, One Stage.

A Powerful New Chapter for Zed Black.